Fear the Red Spade! I love symbols. PokerStars and its ubiquitous red spade has always had one of the most recognizable logos in the gaming industry. The red spade has become synonymous with PokerStars branding.
The most recent logo featured the red spade in place as the O in PokerStars.
In the first week of 2016, PokerStars sent out a PR blast that informed the public that there's a new logo. The red spade is still the focal point of the brand, but it had been moved to the center of PokerStars and an O has now replaced the red spade.
This new format will mesh better with its existing properties and brands. Moving the red spade to the middle allowed the entire family of logos to look similar.
For example, the BetStars logo uses a red football (or soccer ball). The StarsDraft logo is currently a red shield with a single white star, but the red shield appears in the middle of StarsDraft.