Get ready for some cool cross over promotions featuring Formula One, Red Bull Racing, and PokerStars. Yes, the red spade has finally established a beach head into the swanky and exciting Formula One circuit. The ever-growing technology has brought new fans from all over the world in droves into Formula One. Auto racing has always been a popular spectator sports, but between video games drumming up interest and a plethora of cool videos, plus popular reality TV programming, there's been a juicy boom in the Formula One aka F1.
PokerStars is jumping into the fast lane for Formula One and getting a lift by Red Bull Racing. The two behemoth brands inked a partnership and union that should benefit both entities. For one, Red Bull Racing gets an influx of sponsorship moolah, while introducing Formula One to a new subset of enthusiasts. At the same time, PokerStars gets some high-profile advertising all over the planet in various Formula One races, especially after Max Verstappen shipped the Abu Dhabi Grand Prix for Red Bull Racing.
"Following last year's blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner," said Christian Horner, Red Bull Racing Team Principal and CEO. "In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport's global fanbase to provide new and interactive experiences for them to enjoy. We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together."
Of course, it's not just the PokerStars poker site that will get a boost. It's also the other integrated verticals such as PokerStars Casino et al into the F1 realm.
"Red Bull Racing is an ideal fit for PokerStars because it's not just about what you offer fans and players but the ethos and vision behind how you offer it," said Dan Taylor, Flutter International's CEO. "Part of our vision for PokerStars is to create the world's most epic casino, built on player experiences, giving our community moments they'll never forget. Red Bull Racing's phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world's most popular sports brands. We're looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign."
The 2022 F1 season has a couple of key races in Bahrain and Saudi Arabia in March. In April, the circuit heads down under for the Australian Grand Prix. There's also a big race in Italy for the Gran Premio Dell'Emilia Romagna.
In May, the Formula One circuit has three races. It heads to the USA for the 2022 Miami Grand Prix, the Gran Premio de Espana in Spain, and the Grand Prix De Monaco. The circuit returns to North America in June for the Grand Prix Canada in Montreal.
All eyes will be on Great Britain in early July from the 2022 British Grand Prix. Expect PokerStars and Red Bull Racing to have some cool promos and crossover events.
In the late summer, there's events in Hungary, Belgium, France, and the Netherlands. In the fall, there's Russia, USA again, Japan, Singapore, Mexico, Brazil, and Abu Dhabi.