Let's get after it. If you stream it, they will come. It's the 2020s now, which means that live streams are the huge rage in the gaming and gambling world. Just look what happened to Ninja a couple years ago when his stream blew up on Twitch because he was one of the top Fortnite players in the world, but he had a fun and exciting stream to follow, which made him a marketing white whale.
PokerStars had shifted much of their marketing focus toward the streaming world. There's really not a better way to promote your brand and the mighty red spade than a live-look in for your product. It's even better when someone is entertaining and educational while they're winning and crushing the tables. It's the best of both worlds... entertainment and gambling... with the convergence on Twitch.
PokerStars will bring back the Dare2Stream competition. They launched one a couple years ago to help promote the PokerStars Players Championships (PSPC) in the Bahamas by doling out Platinum Passes. Ghilley and RichyRob were the winners of the inaugural Dare2Stream and they were awarded Platinum Passes. This time around, there's a lot more at stake. How about a juicy one-year contract to become the newest PokerStars Ambassador?
It's an honor and privilege to be someone who helps promote the red spade to players all over the world. PokerStars is seeking out the best of the best in the streaming world. Sure, if you're an avid streamer, you have a leg up, but this contest is open to any and all streamers. So who's to say that the next big thing isn't a total noob streamer on Twitch? If you ever wanted to give it a shot, here's your incentive with the Dare2Stream competition.
Dare2Stream will run between 21 October through 12 December via Twitch. That's nearly two months of streaming action. PokerStars Ambassadors Mason 'pyefacepoker' Pye and Georgina 'GJReggie' James will annouce the winner on PokerStars very own Twitch stream.
"Dare2Stream is probably my favourite project that I've been a part of," GJReggie told PokerStars Blog. "I literally would not be in the position that I am if it weren't for a similar streaming competition so to have the chance to watch the journey of a new crop of streamers is really fun and rewarding. I'm really excited and can't wait to see all the folks that get involved this year!"
"It's special as Dare2Stream brings out the best of the Twitch Poker community," added Pye. "It's difficult to start from the very bottom but it's the continued encouragement and support from the other participants that make it such a pleasurable experience."
All you have to do is submit an application, join PokerStars Discord, join their Team Dare2Stream on Twitch, set up a stream, and stream away.