PokerStars has been trying out various nuances and gimmicks to give their players different and new poker experiences, while at the same time raking in the rake! PokerStars announced their newly formed tournaments called "Beat The Clock." These are fast-paced events played in a ZOOM format (four-handed tables) but they only last for a set time of five minutes. If you're still alive by the time the clock reaches zero, then you guarantee a min-cash. The prize pool will be chopped up among the remaining players. Payouts will be awarded based on ending stack sizes...so the chip leader wins the most and last in chips gets the least. The suits are hoping it will be a hit among beginner players, mobile app users, and the increasing populous comprised of people with short attention spans.
As the PokerStars adjective-heavy press released explained... "Beat The Clock games are Zoom tournaments that last just five minutes, making for a fun, adrenaline-induced experience for players looking for some rapid-fire poker action. All players have to do to win cash is remain in the game until the timer runs out!"
Pitchman Cristiano Ronaldo is the face of the Beat The Clock promotions. He will be feature in various multi-media ads including a special TV campaign (see video below).
The new Beat The Clock events are four-handed and available on both mobile and desktop. It's the perfect game playing on the go via your phone or tablet. The five-minute game clock is perfect for anyone who holds the attention span of a flea or if you're a spaced-out cokehead seeking a quickie thrill.
Severin Rasset, Director of Poker Innovation and Operations at PokerStars explained, "We are constantly looking to innovate at PokerStars and believe Beat The Clock is a great new addition to our poker offering. It's the perfect format for those who want to fit in some quick, intense poker action and is ideal for mobile play, where, in just five minutes, players can experience all the emotions and excitement that only poker provides."